Built from the Ground Up.
Every Layer.
No page builders. No WordPress themes. No off-the-shelf plugins. Everything I deliver is hand-written, production-hardened, and optimised at every level of the stack, from the server config down to the last animation frame.
Hand-Coded. Conversion-Focused. Yours.
Every site I build starts with a blank file, not a template, not a theme, not a drag-and-drop builder. I write the HTML, CSS, JavaScript, and PHP by hand. That's not a selling point for its own sake: it means the code is lean, the load times are real, and there's no invisible layer of someone else's bloat sitting between your business and your customers.
The design is built around conversion psychology, where the eye lands first, what compels someone to pick up the phone, how to make a call-to-action feel natural rather than pushy. I also build custom backend functionality where it makes sense: CalDAV-synced booking systems, dynamic lead forms with instant notifications, Flask API integrations, automation workflows. Whatever the project actually requires, I build it from scratch.
No WordPress. No Webflow. Clean, readable code you fully own with no vendor lock-in.
Layouts engineered for the 70%+ of visitors who land on a phone, then scaled up to desktop.
CTAs, contact options, and page hierarchy designed to turn visitors into calls.
Booking systems, lead capture, live availability, APIs, built to your workflow, no third-party fees.
Fast Isn't a Feature. It's the Foundation.
A slow website doesn't just frustrate visitors, it actively costs you rankings. Google measures Core Web Vitals and rewards speed. A competitor who loads in 1.2 seconds beats you in search results even if your business is better, because their technical foundation is stronger. Performance is a competitive advantage most local businesses aren't using.
I optimise at every layer of the stack: APCu server-side caching, JSON response caching, preload strategies, render-blocking elimination, FOUC prevention, image compression pipelines, and Cloudflare CDN configuration. The result isn't just a green score on PageSpeed Insights, it's a site that feels instant on any device, any connection.
SEO Built Into the Structure, Not Bolted On.
Most businesses treat SEO as something you do after the site is live, a plugin to install, a checklist to tick. That's why they don't rank. Real SEO starts in the architecture: clean URL structure, crawl hierarchy, heading logic, internal linking strategy, and structured data that tells search engines exactly what each page is about before a human ever reads it.
I understand how Google crawls and indexes at a technical level, not just surface best practices. Every site I build has dynamic XML sitemaps, proper canonical tags, LocalBusiness and Service schema markup, and a robots.txt that guides crawl budget efficiently. For businesses targeting competitive local keywords, I go deeper with GBP optimisation, citation building, and keyword architecture mapped to service areas.
Auto-generated and always current, Google always knows your full content structure.
LocalBusiness, Service, FAQ, and BreadcrumbList markup for rich results in search.
Canonical tags, robots.txt, and SEO URL routing that guides crawl budget efficiently.
Google Business Profile optimisation, citation building, and service-area keyword targeting.
The Stack Behind the Site.
Most developers hand you a finished website and leave the server to the hosting company's defaults. I manage the full stack myself, Ubuntu server configuration, systemd service management, firewall rules, process supervision. Your site runs on infrastructure that's been deliberately built and hardened, not just provisioned and forgotten.
On the Cloudflare layer: DNS management, tunnel configuration, WAF rules, rate limiting, and bot filtering. On the application layer: IP-based rate limiting, abuse detection, input validation, and SQL injection prevention written directly into every form and API endpoint. Security isn't a plugin here, it's logic in the code.
Look Professional from Day One.
Sending quotes from a Gmail or Yahoo address tells potential customers you're not serious. A professional email like you@yourbusiness.com builds trust instantly, and when it's properly configured with SPF, DKIM, and DMARC records, your emails actually land in inboxes instead of spam folders.
Every AnchorWeb project includes setup of professional email through Zoho Mail, completely free, no monthly cost, works with any client. For businesses that want a self-hosted mail server, I manage those too: Mailcow setup, deliverability hardening, RBL monitoring, the full stack.
Looks unprofessional, lands in spam, no SPF/DKIM, screams "new business"
Properly authenticated, delivers reliably, matches your domain and brand
Set It and Actually Forget It.
A website isn't a one-time purchase, it's a live system. Servers need monitoring. Software needs updating. Backups need to run. Most business owners don't find out their site went down at 2am until a customer mentions it the next day. My $80/month plan means someone with real infrastructure knowledge is watching your stack, not a shared hosting dashboard with a three-day ticket queue.
Not Sure What
You Actually Need?
Book a free 15-minute call. Tell me about your business and I'll give you a straight answer on what would actually make a difference, no upsell, no fluff.
No commitment. No credit card. Just a conversation.